While iTunes only import MPEG-4(H.264) MOV, MP4, M4V, MP3, AIFF, WAV, AAC and Apple Lossless (.m4a):
MP4 (A digital multimedia format most commonly used to store video and audio, subtitles and still images.) is actually a standard that Apple really pushed with iTunes. So, generally speaking, you can play .mp4 format movie in iTunes. Attention shall be paid .mp4 video has its codec limitations that .mp4 video encoded as 540 kbit/s with H.264 and an approximately 128 kbit/s AAC audio track is regarded as the best video format for iTunes. And, .mp4 video encoded with other codec and sample rate will meet waterloo but nothing in iTunes.
MOV (A filename extension for the QuickTime multimedia file format) uses a proprietary compression algorithm developed by Apple Computer, which is the standard and best video format for QuickTime. It is well-known with its unbeatable high quality so that it’s warmly-received by masses of iTunes users.
M4V (A video container format developed by Apple and is very similar to the MP4 format.) is widely utilized to encode video files, such as TV episodes, movies, and music videos, in iTunes Store. In general, the copyright of M4V files may be protected by using Apple's FairPlay DRM copy protection.
More detailed iTunes 12 supported file format to read.
Even if the MOV meet the above requirement and supported by iTunes 12, it will still fail to sync to iPod/iPad/iPhone/Apple TV if the MOV video does not fit the specification like resolution, bit rate, aspect ratio, size, and audio codec of the iPod/iPad/iPhone/Apple TV.
To get that goal, you need to convert MOV files to iTunes 12 more standard media file formats like MP4, M4V, etc with various media applications. A solid and intuitive video converter is a great help-iFastime Video Converter Ultimate for Mac (Read review) . For example, you can use it to convet files in MOV, MP4, AVI, MKV, FLV, etc. to play on various media players such as Apple TV, VLC Player, Xbox 360, Windows media player and so on. In addition, professional editing functions are provided to you: split, merge, trim, crop, add watermark, adjust video effect, edit audio and insert subtitles.
The following will introduce a step by step guide on how to convert MOV to iTunes 12 supported format.on Mac.
Free download the powerful MOV Video to iTunes 12 Converter and run it.
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- Cnet Download: http://download.cnet.com/iFastime-Video-Converter-Ultimate/3000-2194_4-76448683.html
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Step 1. Import MOV file
Drag and drop them to the primary window of this MOV to iTunes 12 converter. Batch conversion is supported, you can import more than one MOV file at one time to ease your conversion and save time.
Step 2. Set video output format
Now go to the Format tray and choose “MP4” or “M4V” from the video section. If you import MOV to iTunes 12 for syncing to your iPhone, iPod or iPad for play back, you can directly choose the iPhone/iPod/iPad preset. No manual settings required.
Step 3. Convert MOV to iTunes 12 supported format
When all done, all that's left to do now is click Convert button. This MOV to iTunes 12 converter is very efficient in conversion and the progress bar will show you the percentage and remaining time. Click the green button and the conversion tasks will start immediately.
In a while, all the imported MOV files will be changed to iTunes 12 friendly format so you can import them to iTunes 12 without any hassle. Just click "Open" button to locate the converted videos and transfer them to iTunes library. Finally, you can transfer your converted MOV files to your iPhone or iPad and enjoy them anywhere anytime.
Tips:
How to Import Videos Into iTunes?
1. Rename any video files with multiple periods in the name.
2. Launch iTunes. Make sure that you are running the latest version.
3. Import the video. Click the File menu (Windows) or iTunes menu (OS X) and select "Add File to Library" (Windows) or "Add to Library" (OS X). Browse for the converted video and select it.
4. Click the "Movies" button. This is located in the row of buttons along the top of the iTunes window, and looks like a film strip.
5. Click the "Home Videos" tab. Any movie you import will be added as a "Home Video". If you don't see the video that you just imported, it wasn't properly converted to an iTunes-compatible format.
6. Move the video to your "Movies" or "TV Shows" library.
7. Sync your movies to your iOS device.
Now enjoy your videos on your iTunes 12 freely. What a powerful converter, just have a try!
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